16 years of ERP expertise, one mission
UpBoard.ai is a platform of specialized AI agents connected to the Odoo ERP, enabling SME leaders to analyze business data, receive recommendations, and trigger approved actions, with hosting in Europe (Switzerland) and built-in Belgian compliance checks. Founded by Maxime Vanderhaeghe.
Maxime Vanderhaeghe
CEO & Founder
I've seen hundreds of business leaders flying blind on their data. ERPs full of gold, but no one to extract it. UpBoard.ai is about finally giving them a copilot that turns this data into decisions.
The realization after 130 ERP projects
After 16 years implementing ERPs in SMBs, the same problem kept coming back: the data was there, but nobody was using it.
Most SMBs never look at their ERP data. Dormant quotes, accumulating unpaid invoices, stocks melting or piling up. Not for lack of will, but for lack of time, budget and expertise.
Large corporations have data teams, McKinsey consultants, BI tools. SMBs have none of that. UpBoard.ai bridges that gap.
Our values
Actionable, always
Every insight leads to a concrete action. No decorative dashboards.
Real data only
Never invent, never hallucinate. Our agents only work with your real data.
Minimal time to value
5 minutes to connect, 1 hour to the first game-changing insight.
Humans decide
AI proposes, you approve. Always. That's the human-in-the-loop principle.
Our journey
First ERP implementation (TinyERP 4.0, then OpenERP 5.0)
50th ERP project, the same problems keep coming back
100th project, the conclusion is clear: SMBs don't leverage their data
Generative AI changes the game, Claude can finally understand business data
UpBoard.ai is born, enterprise intelligence for SMBs
Launch of the first agents: Sales (Sarah), Purchasing (Marc), Logistics (Sophie), Finance & Accounting (Élise), Support / Helpdesk (Léa)
Our approach
UpBoard replaces neither your ERP, nor your accountant, nor your Odoo integrator. The platform plugs into your existing Odoo, read-only, and works from your real data. Your credentials are encrypted, your data is hosted in Europe (Switzerland), and nothing is changed in your instance without your approval.
Where a business-intelligence tool displays numbers, our agents reason: they prioritize, explain the "why" and propose a concrete action. Each agent is specialized by domain (sales, purchasing, inventory, finance, support) and understands the realities of an SME, including Belgian compliance (VAT, company number, Peppol e-invoicing).
Our conviction: the intelligence reserved for large corporations should be within reach of a 1-to-500-person SME, with no data team and no consulting budget. That is what we build, one agent at a time.
Frequently asked questions
Who is behind UpBoard.ai?
UpBoard.ai is published by Organize IT SRL, a Belgian company based in Lasne (VAT BE 0650.555.046). The platform is founded by Maxime Vanderhaeghe, an Odoo expert since 2010, back when the ERP was called TinyERP 4.0 and then OpenERP 5.0. Over sixteen years, he has led more than 130 ERP implementation projects across SMBs in varied sectors, from initial rollout to continuous optimization. It is that field experience that gave birth to UpBoard: the same realization came back project after project, namely that the data was there, in the ERP, but almost no one had time to use it. UpBoard is the answer to that gap, designed to bring the intelligence of large corporations within reach of SMEs.
Does UpBoard replace my integrator or my accountant?
No, by design. UpBoard is an analysis and steering layer that complements your Odoo ecosystem, without stepping on existing roles. Your integrator configures your ERP, evolves it and handles setup matters; your accountant keeps your books and secures compliance; UpBoard, for its part, watches your data continuously and tells you each morning what deserves a decision: a dormant quote, an aging receivable, a looming stock-out. The three roles are complementary, not competing. In practice, UpBoard works between your integrator's interventions and gives your accountant and yourself a continuous view of the company's health, where a one-off audit only shows a snapshot.
Where is my data hosted, and how is it protected?
Your data is hosted in Europe, in Switzerland (Infomaniak), in compliance with GDPR. The connection to your Odoo is end-to-end TLS encrypted, and UpBoard reads your data read-only, without storing it in clear text. Your ERP credentials are themselves encrypted at rest, with key rotation, and personal data (emails, phones, IBAN, national IDs) is automatically masked in logs. No write is performed in your instance without your explicit approval: the human-in-the-loop principle is non-bypassable. If your IT team wants the technical detail (connection architecture, permission scope, blocked models, data residency), it is documented on our Security and integration page.
Is UpBoard suitable for a small SME?
Yes, that is precisely the target. UpBoard is designed for SMEs of 1 to 500 people with no data team, no in-house consultants and no business-intelligence tool to configure. Everything is built so value arrives fast and without friction: connecting takes about five minutes, with no install on the Odoo side, and the first useful diagnostic usually arrives within the hour. No technical skill is needed to benefit from it, since the agent does not ask you to build reports but proposes prioritized actions directly. The smaller your structure and the fewer data resources you have, the larger the gap UpBoard closes: you get a level of analysis usually reserved for large corporations.
How is it different from a dashboard?
A dashboard shows numbers; it is then up to you to interpret them, understand the cause and decide what to do. That is useful, but it stops where your real work begins. An UpBoard agent does the opposite: it analyzes your data, prioritizes the topics by impact, explains the context and proposes a concrete, quantified action that you approve before execution. The full chain is visualization, interpretation, recommendation, action: classic BI covers the first step, the agent covers all four. Concretely, where a dashboard tells you DSO is deteriorating, the agent tells you which customers to chase first and how much cash that frees up. You move from observation to decision without digging through reports.
Want to learn more?
Discover how UpBoard.ai can transform your SMB management.